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La Jolla spa-goers welcomed the all-new Massage Envy to town on Friday, December 12, 2007.

Located on Girard Avenue, two blocks east of Prospect Avenue on the mezzanine level, the much-anticipated arrival of Massage Envy in La Jolla is expected to change the spa landscape of La Jolla forever. Like traditional spas, Massage Envy has a spa-like setting, with waiting areas and ample treatment rooms. The difference is the affordable price point and convenience.

Massage Envy is a national franchise that takes massages out of the elite and makes them available to everyone through a monthly membership plan similar to those offered at health clubs. Members can enjoy a massage for $59.00, with each additional massage in the same month costing $39.00.

What really makes the concept stand out is that the price is always the same, regardless of what type of treatment is requested - deep tissue, Reflexology, Sports or Swedish massage. That is a keen benefit as traditional day spas often charge a great deal more for specific types of treatments. When traditional day spas are offering one-hour treatments for an average $100.00, Massage Envy really brings the affordability to everyone allowing them to use them for health as well as stress and relaxation reasons instead of just for special occasions, which is often the case with traditional day spas.

"Massage Envy is such an innovative concept. We are excited to bring it to the La Jolla and UTC communities," said Tim Riley, La Jolla Massage Envy owner. "Our goal is to allow everyone to experience the therapeutic and stress-relieving benefits of massage therapy as often as needed. Massage on a regular basis will change your life for the better."

Aside from affordable price, Massage Envy offers a number of other special features. Chief among them is convenience - the La Jolla clinic is open until 10:00pm everyday to accommodate busy schedules.

Insider tip: Look out for the next Massage Envy locale coming to Carmel Valley in February 2008.