Beauty Obsession: Drybar in Del Mar

Drybar is a unique “blow dry bar” concept that was created around a very simple idea: No cuts. No color. Just blowouts, for only $35. Owner Alli Webb understands that almost everyone prefers having someone else blow out their hair. Why? It just looks better! She also believes there has to be a better option than paying $70+ at a traditional hair salon, or settling for a less-than-desirable discount chain. But there wasn’t … until Drybar.

There are Drybar studios popping up all across the nation, from West Hollywood to Dallas and New York City. The first San Diego location opened doors in July of this year, and we are already addicted.

The short and simple Drybar menu of blowout styles includes the Cosmopolitan (lots of loose curls), the Straight Up (simple and straight), Southern Comfort (big hair with volume), Mai Tai (messy and beachy), Manhattan (sleek and smooth) and the Shirley Temple (for ages 10 and under, just $24). While you enjoy your professional blowout, relax with a complimentary spirit, tea or spa water. Celebrity-approved posh pampering in a chic atmosphere, for only $35? Maybe it’s just me, but I don’t see a reason to ever do your own hair again.

Beyond the coiffure basics, we love Drybar for the fun and feminine atmosphere, featuring sleek Italian seats, marble bars, and multiple flat screen TVs with must-see chick flicks on rotation, paired with a custom playlist of on-trend music. And so you never get behind in business in honor of beauty, every Drybar station is equipped with iPhone docks and chargers. All of these elements led Drybar to be picked as one of the best new ideas of 2010 by Entrepreneur Magazine. But it’s not all talk; Drybar attracts a loyal clientele base, including high-profile fans Cindy Crawford, Jennifer Love Hewitt, Renee Zellweger, Zooey Deschanel and more.

 Alli Webb is the ultimate blow dry maven. Before becoming a full time mom, Alli had a career in public relations working with clients such as Faith Hill, Paul McCartney and Keith Urban. She is also a professional hair stylist, trained by Toni & Guy, and spent years working under the late, great John Sahag in NYC. In 2008 she began a side business, Straight-at-Home, which provided in-home blow-outs in L.A. Her business quickly outgrew her one-woman show, so she expanded and started Drybar. 

For more information and to make a reservation, visit Drybar in Del Mar.

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