The merciless coming of fall season means it's time for the kick-off of San Diego ASR; the thrice-annual trade extravaganza where over 500 action sports brands and a parade of retail buyers, top manufacturers, industry pros and media hipsters from all 50 states and more than 60 countries gather together to conduct the business of surf, skate, snow, swim, and inline and urban streetwear marketing and merchandising. Sweet.
ASR San Diego is coming to the Convention Center September 4-6, 2008 - all day, every day - with premieres and parties across the county into the late night.
Established in 1981, ASR shows provide for a 72-hour industry soiree where different cultures and companies collide, up-and-coming brands and theme players are discovered and trends are set for the coming seasons. It is a venue where the been there seen that trade staples such as skate, snow and surfboards find a rejuvenated interest, one can navigate through stacked booths of hot toys and hotter gear, and the Jeff-Spicoli-as-Hero mantra runs deep.
Around every corner awaits a gender surplus of eye-candy to stroke the needs of any palate, as well as a gratuitous sea of tattoos and other displays of artistic allegiance. Independent spirits and unique visions unite under a common ideology advocating pro-expressionism, anti-pretension and a core belief that any day is a good day to shred and to look good doing it.
From American Apparel to Bamboo Sk8, Black Label, Ed Hardy, Ergophobia, Guy Skinny, Nixon, and Pooka Clothing - check out the full lineup of action sports exhibitors at 2008 ASR - September 4-6, 2008 at the San Diego Convention Center at AsrBiz.com.
Insider After Party Picks:
Surf Aid ASR Party at Bareback Grill: Thursday, 9/4
Quicksilver Red Bull at Anthology: Friday, 9/5
Sun Diego Party at Bondi: Friday, 9/5
ASR/ Virtue Party at Belo: Saturday, 9/6
More: Nixon ASR Party Guide
Check out January 2008 San Diego ASR photos here, and check out crazy ASR after party photos here.
