Summer style in San Diego may be swimsuit-centric, but the fashionable elite know it takes more than a bikini to complete that summer look. Winter fashions do not translate into summer chic. Wave goodbye to embellished glam-denim, oversized bohemian frocks, and goth-inspired skull-studded anything. Summer in San Diego welcomes mini dresses, sharp lines, flowing empire waists, and long dresses from San Diego’s best boutiques for feminine summer shopping.

Kate Ross
Designer must-haves by Mimo, La Made, Crash and Burn, Yumi Kim, and Ella Moss adorn the elegant racks at Kate Ross. North Park.

JEP Boutique
High fashion by L.A.M.B., Lauren Moffatt, Just Cavalli, and Ladies of the Canyon allures from La Jolla Boulevard. La Jolla.

Neighbourhood
Seek a truly original look with antique chic and unique summer designs by Evil Genius, Triko, Beta Unit, Beautiful Decay, and Boxfresh at Neighbourhood. North Park.

The River
Peruse casual mod styles with energetic design, colorful accents, and vintage graphics by Jedidiah, Modern Amusement, and Penguin at The River. Pacific Beach.

Buffalo Exchange
Free-spirited summer shoppers frequent the Hillcrest location for single serving fashions and retro chic steals. To find a truly original look, dedicate an afternoon to Buffalo. Hillcrest.