Full Bloom: Art Alive Transforms SDMA

You know spring has arrived when San Diego radiates with the all-consuming scent of blooming flowers.

Another vibrant sign of spring is The San Diego Museum of Art’s annual Art Alive exhibit and fundraiser, which adorns the Museum with exquisite floral arrangements inspired by classic works of art. Each year, local floral designers are invited into the Museum’s galleries to reflect on master works from Monet, Renior, El Greco Degas and more world-renowned artists. The hand-crafted living interpretations are then delivered to the Museum and set beside the original works for a unique exhibition enhanced with social celebrations. This year, the radiant yet fleeting exhibit will be on display April 12-15.

Appealing to art enthusiasts of all ages, SDMA offers a variety of ways to experience Art Alive. The weekend begins with an Opening Celebration on Thursday, April 12, during which VIP guests will be the first to view this year’s floral creations. More perks include culinary tastes from Alchemy, The Prado, George’s, Saltbox, Whisknladle and more top restaurants, paired with cocktails, music and a silent auction.

On Friday, Art Alive opens to the public with a jewelry trunk show and floral lectures during the day. By night, Flowers After Hours takes over the scene, luring in late bloomers with cocktails, DJ beats and art-making activities. Saturday and Sunday bring floral workshops and kid-friendly garden activities.

Art Alive is SDMA’s preeminent fundraiser and one of the longest running and most widely attended events of its kind in the United States. In addition to visual stimulation, Art Alive provides financial support for the preservation, presentation and interpretation of the Museum’s permanent art collection. Constantly comparing, contrasting and discussing, Art Alive engages the audience with fun and playful interaction, adding a new dimension to the traditional museum experience. For more information, visit sdmart.org

See for Yourself: View more photos in our 2011 Art Alive photo gallery

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