Olfactory Fine Art Exhibit in La Jolla

Leave it to Aldis Browne Fine Arts Inc. to inspire the innovative and entirely out-of-the-box Olfactory Fine Art Exhibit. As an established art consultancy since 1972, ArtConsultant.com brings San Diego’s finer side out. With offices in New York and LA, the company has now found a new home in La Jolla, catering to its growing community of contemporary art enthusiasts.

The latest featured gallery incorporates not simply images or sculptures, but scent. The gallery’s current spotlight is on Brian Goeltzenleuchter, an Avant-gard artist who has chosen scent as his creative medium. As any innovative artist would do, Goeltzenleuchter challenges societal norms of personal scent, commenting on commercial smells. In his interactive approach, he actually produces a one-of-a-kind aroma for each client by having them participate in three pre-arranged sittings. He calls his collection AvantNez.  Goeltzenleuchter has promised to donate half of his art commissions to the La Jolla Athenaeum, one of the nation’s only non-profit membership libraries for music and the arts.

Also featured in the gallery is a sculpture by Guy Dill, an established California artist who has donated the piece as a long-term loan to the La Jolla community. The stainless steel sculpture is entitled “PASSAGE,” and is featured with a few sister works that express the joy of collecting.

The recent opening of the La Jolla gallery on April 16th sought to incorporate the various sensory experiences. With Goeltzenleuchters’ work showcasing the art of scent and Dill’s visual pieces, the curators decided to include a gourmet appetizer from Giuseppe and a wine tasting, so as to not leave out the most important sense of taste. Following suit with the theme of audience participation, there was a wine vote between Bordeaux and the Alexander Valley to see which red was the most popular. In the end it was California’s Souverain Alexander Valley Cabernet Sauvignon of 2007 that won the most votes.  

Paintings by Venice Biennale invitee and longtime Southern California artist Huguette Caland are included in the exhibition, along with other pieces that can be viewed throughout the summer, by appointment only. Schedule an appointment by contacting the exhibit’s office at 858.750.2115. Learn more at artconsultant.com.

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Pictured: Stas Orlovski from artconsultant.com