Project Ethos is Back: Fashion, Art, Music

Within the past year, the dynamically creative Project Ethos fashion, art and music events have quickly become synonymous with San Diego lifestyle. As the enthralling red carpet events continue to take our city by storm, we locals are exposed to some of the most awe-inspiring artistic creations all under one roof, all on one night. 

Back in August, we locals watched as Project Ethos gifted San Diego with the second installment of their traveling art, fashion and music events at FLUXX. And now, on Friday, February 25th Project Ethos is back and hot, hot, hotter than ever with an action-packed lineup of fresh, emerging fashion designers, musical acts and talented artisans. 

Official sponsor Vitaminwater will be offering the “Flavor Fashionista Challenge” inspired by their popular drink flavors where Featured Designers will have the opportunity to win between three prizes of their choice, specifically tailored to help progress their fashion line.

Each designer will incorporate one garment in their collection inspired by a Vitaminwater Zero flavor, to be presented on the runway. The Winning garment will be selected based on a general public vote by Project Ethos attendee live text-to-vote, Twitter followers, Facebook friends and registered Project Ethos members. In addition to the “Flavor Fashionista Challenge,” Vitaminwater is also the exclusive sponsor for the Project Ethos Scholarship Program where student Kenneth Barlis is being financially backed to participate in the event.

By the Glamorous, the Glamorous, Glamorous….Get ready for a high powered and progressive fashion runway featuring over 60 stunning models who will strut their stuff on the runway in the latest Spring designs. Seven all-new emerging designers will be featured at this New Year kickoff event including Tatiana Zaykovskaya of Tatiana Z, Keisha Audrey of Keisha Audrey Designs, Yrenne Landeros, Kenneth Barlis, Stacie Tailor of Stacie May, Cardiwrap by Kymaro plus the debut of Frederick’s of Hollywood Swimwear. 

Strut Your Stuff: Think you have what it takes to be a Project Ethos fashion model? On Saturday, February 5th from 2pm-4pm, head downtown to FLUXX for a Model Casting Call. Photo shoots will take place on and off the runway by Runway Icon and high resolution images will be provided as compensation after the event for the selected participating models. For more details, please visit Project Ethos. 

Music Madness: Adding a high-profile musical element to this creative event is the Los Angeles’ rap sensation MANN who will be performing his smash “Buzzin” which features mega-celeb 50 Cent. 

Check out MANN & 50 Cent in his exclusive music video “Buzzin”:

Sponsors and partners for the event includes us crazy kids here as DiscoverSD, Vitaminwater and Carlton Hair who will be returning with their team of 40 plus professionals to complete the visions of Fashion Designers and to offer a Red Carpet VIP Experience Give-Away to the general public. The winner of “The Carlton Hair Experience” will receive VIP treatment at a local salon and also attend the event with three friends where they will walk the red carpet, get a private table and bottle. To enter, the public can text CARLTONSD to 59925. 

Check out the official 2011 Project Ethos preview video...

Don’t Miss Out: Project Ethos is taking San Diego by storm with Fashion, Music & Art on Friday, February 25th at the Gaslamp's sexiest super-club, FLUXX. Get your Project Ethos pre-sale tickets online for $20 or splurge for a $50 VIP package by visiting WantTickets.com. For more event details please call 866.914.1990.