Sambazon Activists Empower the World

San Diego natives and transplants alike know that beach culture is a largely predominant factor in our daily lives. Whether it’s surfing or swimming, sunbathing or skim boarding, the waves and the sand are undoubtedly the heart and soul of America’s Finest City.

This summer, local surf celebrities, community activists and social entrepreneurs, including Rob Machado and Kassia Meador will be honored for the work they do in the community by kicking off the Warrior Up Media Campaign on Tuesday, August 10th hosted by San Clemente-based company, Sambazon.

Sambazon’s founders, Ryan and Jeremy Black, are launching their new campaign in San Diego as it is the flagship city for their very first box of Sambazon Acai juice delivered back in 2001. Not to mention, they have found that San Diego city is packed with an array of healthy minded, socially conscious individuals that embody the Sambazon way of life, so they just couldn’t resist.

Warrior Up is slated to show off the extraordinary efforts of some of San Diego’s favorite Warriors including local, active sports stars and do-gooders such as surf deities Rob Machado and Kassia Meador, pro-skateboarder Bob Burnquist, modern yogini Seane Corn, pro-mountain biker Hans Rey and many more.

Discover more about Sambazon’s Warriors of Change:

On August 10th, head to Culy Warehouse in Downtown San Diego for the Official Launch Party to meet the Warriors and Sambazon founders Ryan and Jeremy Black. Guests will have the opportunity to engage in interviews with an array of San Diego Warriors and Ryan and Jeremy, view images of the campaign advertising, B-roll of Warriors and learn additional details about the upcoming social impact contest, Warriors of Change.

Warrior Up is new print and outdoor advertising that is phase one of a media campaign to celebrate and motivate people in San Diego who are involved in social causes.Starting September 1st, Sambazon, in partnership with Off The Mat and Into The World, will be accepting nominations by social and environmental change-makers for the Warrior of Change contest.

Warriors are residents who are making a difference in two categories: “People or the Environment” or “Social Entrepreneurs.” A collaborative and interactive review process will award Warrior of Change $25,000 in grants to individuals that demonstrate the ability to most effectively make a positive change in their worlds.

About Sambazon: The journey began when founders, Ryan and Jeremy Black experienced açaí with local surfers during a trip to celebrate the new millennium in Brazil. Amazed by the natural energy and nutritional benefits of this powerful fruit, they quickly became hooked and immediately started working on a plan to share açaí with the world.Sambazon creates the most authentic açaí products in the U.S. and offers an easy way for people to help protect the rainforest and support communities in the Amazon. Using Açaí as a vehicle to promote and further sustainability, Sambazon has teamed up with groundbreaking companies and international organizations dedicated to developing cooperation and positive exchange in the Amazon and beyond. Sambazon is one viable solution of how you, the locals and the Rainforest can reap the benefits of a truly magical fruit while protecting and enhancing the future for all.

For more information about products and events and how you can help, please visit Sambazon.com.