In the sexy, ever-changing and fiercely competitive San Diego nightlife industry, image is everything. 

Being the new kid on the block, with a provocative design and with new owners and management, certainly gives us an edge for a bit. What sets Side Bar apart is the caliber of women that strut through our doors every night. The women of San Diego are arguably as beautiful as they come with their sexy yet effortless style. What better way to advertise our club than have the gorgeous female clientele of Side Bar represent us? 

As I’m sure you’ve heard, Wednesdays are Industry Night at Side Bar. To make it an even better night to pretend it’s Saturday, Wednesdays are also the host of the “Side Bar’s Sweetheart” casting call. Now, not only do we have San Diego’s best industry people on Wednesdays, Side Bar is also filled with model-caliber women! It doesn’t get much better than that.

After much deliberation and the Side Bar team has chosen a woman who encapsulates Side Bar’s beauty and style, we join forces with the very talented and locally based photographer Laurens Antoine, whose shots have appeared in the likes of FHM. Together we concept the upcoming ad and schedule the shoot with Side Bar as our backdrop.

The “Side Bar Sweetheart” will be featured in our ad in 944 Magazine, receive free bottle service for her and friends for a night of celebration and a mounted poster of the ad to gloat at.

Most importantly, the Side Bar team stresses that we are seeking “real” hot girls who are local San Diego movers and shakers with a passion for life. We are providing a platform for these exceptional and beautiful women to launch their new careers and give them their deserved moment in the spotlight.

We’re on the hunt for our next Sweetheart – will it be you?

Vinny Di Nino is the VIP Manager at Side Bar.

Closer Look: View new Side Bar party pics.