All Things Royale Summer Shopping Benefit at Firehouse

Spring pool party season has arrived and the carefree beach-going fun of summer is right around the corner. 

You know what this means people: it’s officially time to go shopping for that new perfect swimsuit and all the paired coastal chic accessories. And there’s no better place to shop for the beach than a swanky rooftop lounge overlooking the beach with the ocean breeze in your hair and a cocktail in your hand.

The brand new summer installment of All Things Royale arrives at Firehouse American Eatery + Lounge in Pacific Beach on Thursday, April 29th from 5-9pm. This free beauty, fashion and pamper shopping party is hooking you up with the hottest in local summer styles, free massages, custom tanning demos, complimentary gift bags and much more, with proceeds going directly to Invisible Children in efforts to raise awareness about the longest war in the history of Uganda as well as help improve the lives of Ugandan children through mentorships, rebuilding of schools, and trade skills.

Rather than driving all over town and stressing out to visit your favorite shops and get your bikini, beach bag, accessories, sandals, and airbrush tan all in line, do yourself a favor: save the road rage for another day and consolidate your summer shopping trip while enjoying the sunset and benefiting a great cause at All Things Royale.

All Things Royale will be a one stop shop of summer-ready fashion, beauty and glamour. The event will showcase 20 of San Diego’s hottest boutiques, spas, salons, designers, crafts, fashion and jewelry with two levels of shopping.

How about a little shopping preview? Takes notes and get ready to shop!

Some of the top vendors to look forward to are Moderne with fashion for men and women, offering amazing prices up to 50% off and $30 brag box with brands like Wildfox Couture, Roar, Harajuku Lovers, Degaine; The Fumi featuring stylish purse hooks, handbags and accessories; House of Plum Red – an online women’s boutique boasting all fashions for under $40; E Live Life with local day spa packages at up to 75% off; Chillers Clothing known for cool tee shirts for men and women, slated to open a new store in PB this year; Noon Designs – a Ocean Beach shop with handmade jewelry, gifts and stationary; Full Bloom Designs with silver and leather jewelry; Forward Footwear – a Pacific Beach shoe shop with all the latest female footwear styles; Island Spray Tan –organic custom airbrush tanning that travels to your home; Vuori Clothing sells tee shirts for him and her and will offer a 2fer special at the event; Liz Larios Jewelry with custom jewelry made out of gemstones and geodes; Wish Boutique – a Orange County shopping staple traveling south with female and children’s clothing; Lucenti Swimwear – a local designer boasting San Diego bikini fashion with Italian flair (pictured left); and Henna by Jahnavi designing custom henna tattoos at a special price. Each hand selected vendor has agreed to extend discounted pricing on a wide variety of products and services, at up to 50% off retail price. Whether it be buying a new swimsuit and beach bag, or getting a complimentary massage, All Things Royale has something for everyone.

Bonus: The first 50 attendees will take home posh gift bags full of fun treats, including Belli Belli Salon beauty products, free swag from Woodstocks Pizza, shoe pads and footwear accessories from Foot Petals, powder mouth wash from Wow Oral Care, Moderne stylish surprises, Island Spray Tan discount cards, Smart Water and Pop Chips.

The Vibe: To get you in the mood to shop, Firehouse is offering Happy Hour specials all night long. Happy Hour specials include: $3 wells, drafts, bottled beers 4pm-9pm + $2 you-call-its (bar only) from 9pm-close. And to add some high energy beats to the party atmosphere, Firehouse’s resident DJ Craig Smoove will be spinning his signature electro, hip hop + smoove funk. 

The Cause: All Things Royale is a free event, however direct charitable donations are encouraged and there will be a opportunity drawing so guests can shop to directly support the cause. The opportunity drawing will boast over $700 in giveaways, and tickets will be $5 for 1 and $20 for 5. Vendors will also be donating funds in support of the event’s benevolent vision. Proceeds of the event sales and opportunity drawing are going directly to Invisible Children, in efforts to raise awareness about the longest war in the history of Uganda as well as help improve the lives of Ugandan children through mentorships, rebuilding of schools, and trade skills. 

Dale McCarthy of Invisible Children shares this year's bold vision: "Our goals for 2010 as an organization are primarily centered around advocacy of U.S. policy concerning Uganda as well as the improvement and support of the educational system in northern Uganda.  We believe that there is much potential in the students of northern Uganda, and we want to give them the opportunities to become future leaders of their country.  Our current spring tour has sent representatives all over the continental United States and parts of Canada to advocate for scholarships so that more students will have the opportunity and the resources to go to secondary school and university.  Invisible Children has eleven Ugandan partner schools, which are paired with American high schools that put on fundraisers to fuel improvement projects on site at these schools in Uganda.  Though the reach of Invisible Children has extended globally, the home office is right here in San Diego.  We have received much support and enthusiastic participation from local individuals, often connected with high schools, colleges, and churches.  It is in large part due to the support of these individuals that we have been able to have such a visible impact in rebuilding the war-torn region of northern Uganda."

JeMe Royale Productions and Stay Classy Productions are proud to present the new summer installment of All Things Royale at Firehouse American Eatery + Lounge, located just steps from the sand in Pacific Beach, on Thursday, April 29 from 5 -9pm. This beauty, fashion and pamper shopping party enables you to get summer-ready while supporting the Invisible Children cause. Remember, this event is free and open to shoppers of all ages. Donations are encouraged and 100% of opportunity drawing proceeds will benefit Invisible Children.

DiscoverSD.com is a proud sponsor of All Things Royale. We’ll see you there!

About JeMe Royale Productions
JeMe Royale strives to promote affordable yet luxurious beauty, fashion, culture and glamour to the general public. It is the goal of JeMe Royale to bring local communities exclusive opportunities which highlight fashion, beauty and philanthropy.  In addition to hosting shopping soirees at the happening places in town, JeMeRoyale is proud to be a ambassador for community involvement and fundraising. JeMe Royale will always contribute a portion of the proceeds from one of their events to a local charity. For more information, please visit jemeroyale.com.

Pictured: Firehouse American Eatery + Lounge - photos courtesy of FirehousePB.com