While San Diego hasn’t yet reached status of international fashion hub, a laid-back reputation isn’t stopping local style enthusiasts from opening new trend-setting retail concepts throughout the city.
In the last few months alone, over eight new boutiques have launched onto the local fashion scene, giving us unlimited options for seasonal shopping sprees. From sustainable footwear, to upscale women’s apparel and edgy looks for him and her paired with local wine, our new catalogue of clothing and accessories concepts is raising the bar for the San Diego shopping industry. And what’s more is these hot spots are polka-dotted throughout the county, from Normal Heights, to South Park, Rancho Santa Fe, Fashion Valley and the Gasalmp Quarter, leaving little excuse for not stopping by the newest boutique near your ‘hood.
Discover the best new San Diego boutiques.
Ted Baker London at Fashion Valley Mall
Ted Baker London began as a shirt specialist in Glasgow, and has since expanded across the globe, maturing into a less-than-ordinary designer label with detail-oriented men’s wear, women’s wear and accessories. Style enthusiasts who appreciate well-made apparel and seek statement-making colors and patterns turn to Ted Baker London for the latest collection of fashion-forward designs. The new 2,100-square-foot Ted Baker London San Diego store is located on the lower level of Fashion Valley Mall near Bloomingdale’s, and the interior design pays homage to one of our most iconic attractions, the San Diego Zoo. We know animal prints remain as hot as ever in trend reports, but Ted Baker is taking this exotic tribute to a new level with a store-wide wildlife theme. Get more details here.
eloS Shoes in Normal Heights
Normal Heights welcomes a new stylish shoe store this fall, with edgy and eco-conscious kicks in all sizes and shapes for men, women and little ones. A longtime shoe designer, Lisa Sanger-Greshko now presents a new retail project that showcases artistic and environmentally and socially responsible footwear brands, including Naya, Clark’s, Sanuk, Born, OluKai, BedStu, Keds, Saucony, Miz Mooz, Cushe, Robeez and See Kai Run. In addition to the sustainable and comfortable footwear, eloS extends its efforts of conservation to the boutique’s interior design. LEED designer Lisa Lesney envisioned the Adams Avenue space to reflect the soul of the business. If you’re looking for new kicks that make a difference, shop local and protect the environment at eloS. (pictured left)
Tease Boutique in Downtown San Diego
Just ask any woman, browsing through new styles by today’s top designers can be a total tease. Such is the concept for one of San Diego’s newest boutiques, Tease. This downtown shopping destination carries many of the latest LA, NYC and MTL fashions, including such coveted brands as Whitney Eve, Wildfox Couture, Naven, Mink Pink, CC Skye, Vintage Frames, Lucky Star, J Brand, Nicole Miller, Joe’s Jeans, Industry Rag, Michael Stars, Rebel Yell, Tart and the ever-trendy Spirithoods. The fun and flirty Tease Boutique is located in the heart of the Gaslamp Quarter, and also offers an online store complete with a fashion-focused blog for all of you lazy shoppers out there. (pictured above)
Crow Thief in South Park
Crow Thief is a handcrafted men’s wear label that just opened a new retail boutique in South Park. Owner and designer Melissa Hendrix-Lawson has been styling in-the-know gents in custom made-to-order shirts since 2008, and will now expand her reach with the launch of a flagship store. From indigo denim to distressed brown lamb skin, Melissa sources quality fabrics from around the world and assembles the men’s wear garments locally in California. The brand is not committed to seasonal assumptions or trend demands; but rather, it’s dedicated to substance, soul and experience. Unique to Crow Thief, each style is only produced in limited quantities, which allows local guys to treasure their exclusivity. Get more details here.
Poppy Boutique in Rancho Santa Fe
Poppy is a new upscale women’s clothing and accessories boutique located in Rancho Santa Fe, San Diego's most affluent community. Owner Heather Hunter first launched a successful fashion retail website, pinkicing.com, and was soon in-demand to showcase inventory in the local scene. Opened in July, Poppy Boutique is a reflection of Heather’s personal sense of style, featuring feminine and refined pieces from mid-ranged to high-end American contemporary designers. Just a few labels you can shop at Poppy include Diane Von Furstenberg, Ella Moss, Alice + Olivia, Black Halo, James Perse, Fifteen Twenty, Parker, Soft Joie and C&C California. Get more details here.
Blended Industries in La Jolla
Reality TV personality Jesse Kovacs, a fan favorite from Jillian Harris’ season of “The Bachelorette” and “Bachelor Pad,” combined forces with his girlfriend Summer Albertsen to open a new clothing store and wine bar called Blended Industries. Summer is the owner of Summer Elizabeth clothing boutique, and is now expanding her fashion industry expertise with the launch of Blended Industries. The boutique carries upscale brands for men and women, and emphasizes the shopping experience, enhanced with a good glass of wine. Following his reality TV success, Jesse Kovacs launched a wine label with his brother Jacob. The Kovacs Brothers Wine business is based in Carmel Valley, and they recently explained their story in a debut book. Get more details here. (pictured left)
Curve Couture Boutique in Solana Beach
We eat healthy, sustainable food, follow a regular fitness routine and practice self-control in the local party scene, yet what we see in the mirror rarely reflects the "perfect" body image as portrayed in popular fashion magazines. Enter Curve Couture, a new upscale designer boutique in Solana Beach that was created exclusively for curvalicious ladies. Deirdre and Joel Mick grew tired of seeing fashion boutiques only offering coveted designer labels in small sizes, and decided to do something about it. The merchandise is divided into three main categories: Weekend Adventure, Impress the Boss, and Hot Date. Depending on where your lifestyle leads you, you’ll find fashions by Lundstrom, Fred Sabatier, Melissa Masse, Kouroush, Lauren Vidal and Franck Anna, in sizes 12-24. Get more details here.
The Pink Lagoon in La Jolla
Following the success of the Solana Beach shop in the Cedros Design district, owner Jenny Livits expanded her business model to open a second location in downtown La Jolla. The welcoming atmosphere sets the perfect stage for knowledgeable stylists, who are always on hand for suggestions and direction. The La Jolla location will feature similar styles and brands as the Solana Beach shop, with several new lines, such as Diane Von Furstenberg, being offered solely in the La Jolla boutique. In addition to in-store guidance, The Pink Lagoon also offers a Wardrobe Design and Styling option, where stylists work directly with the client to bring out their unique fashion sense and create a well-balanced, dream wardrobe. Get more details here.
Shopping News: The first phase of the extraordinary $1 billion expansion project is underway at Westfield UTC La Jolla. This first phase is a $180 million renovation scheduled to be complete by the end of 2012, and includes a variety of updates and additions. Among the list of changes are an expanded 24 Hour Fitness Super Sport Club, a Tender Greens restaurant, a fourteen-screen ArcLight premium movie theater, upgraded public seating with Wi-Fi, and children’s playing areas. Will UTC compete with Fashion Valley? Time will tell. Get more details here.
More new San Diego boutiques include Nicole Miller at The Forum, Goorin Brothers and Aloha Sunday.
See for Yourself: Check out our new galleries of the hottest San Diego fashion events photos