SoCal natives don't follow the trends, we make them. From fine foods to aggressive beer, and action sports gear, San Diego produces some of the hottest products in the world. Discover the top ten made in San Diego products.

DC Shoes Footwear and Apparel
Designed for skateboarders, DC Shoes is one of the leading names in extreme sports shoes and apparel. The company's iconic logo and lines of celebrity fans, such as Travis Barker and Lil' Wayne, have helped to put its Vista headquarters on the map.
Website: dcshoes.com

Golf Clubs at Callaway Golf
With some of the best golf courses in the country (Torrey Pines anyone?), the Callaway Golf headquarters in Carlsbad keeps up with the demand by producing the latest in golf clubs, clothing and accessories. And it doesn't hurt to have a couple of their spare golf balls on hand, either.
Website: callawaygolf.com

Arrogant Bastard Ale at Stone Brewing Company
Stone Brewing Company in San Marcos is home to one of the most aggressive beers ever brewed: the Arrogant Bastard Ale. While the company dares you to take a swig, you'll soon find its addictive flavors will make you arrogant about everything else.
Website: stonebrew.com

Apparel at Charlotte Russe
A mall staple for affordable apparel, Charlotte Russe in San Diego is behind some of the hottest trends you see walking the streets. From daring denim to bold accessories, odds are you'll find something you'll love to make your own fashion statement.
Website: charlotte-russe.com

Surfboard, Skateboards, and Snowboards at Sun Diego
Operating throughout San Diego County, the aptly named Sun Diego is the one-stop shop for any type of action sports boards, including surf, skate, and snow. All types of boarders love the store's laundry list of brands, as well as its cool apparel to match.
Website: sundiego.com

Kashi Cereals, Snacks, and Frozen Meals
While cereal may not be the latest trend on your radar, Kashi's natural, healthy foods certainly outsmart Tony the Tiger. With an office in La Jolla, Kashi creates whole-grain foods to keep up with our active lifestyles, so you can enjoy the waves without hunger pains.
Website: kashi.com

EverQuest at Sony Online Entertainment
Gamers rejoice! The headquarters for Sony Online Entertainment, the driving force behind popular online games, is right in your hometown of San Diego. EverQuest, PlanetSide, and Vanguard are just a few games the company has on the horizon.
Website: soe.com

Trading Cards at Upper Deck Company
Michael Jordan, Tiger Woods, and Ken Griffey Jr., these are a few names that have come out of Carlsbad. Of course, not the players, but their trading cards and memorabilia from the Upper Deck Company that have helped to immortalize these sports superstars.
Website: upperdeck.com

Flowers at ProFlowers
ProFlowers sells fragrant blooms online from their San Diego headquarters. To answer the age-old question of flowers or chocolate, the store also offers Secret Spoon that ships deserts to your object of your affection. Who doesn't love a secret admirer?
Website: proflowers.com

Wine at Hacienda de las Rosas Winery
Californians can get a taste of authentic Spanish wine in Ramona from the Hacienda de las Rosas Vineyard and Winery. Growing Spain's native Tempranillo grape, the vineyard makes red wine that brings the Mediterranean to the West Coast.
Website: haciendadelasrosas.org/winery

Find more products in our San Diego shopping directory here.