Enlarge Photo

You've heard of New York Fashion Week and Miami Fashion Week - high-profile designers gather beneath the glow of chic florescence to unveil new lines to awe inspired guests standing shoulder to shoulder with breath that is baited.

Head to toe, sunrise to sunrise, high-fashion designers showcase new looks in the limelight. A motley crew of aspiring stylists, fashion journalists and the glamorous who's who of each city come together in uninhibited appreciation of fashion - past and present, street and stage, inspiration and creation.

While New York, Miami, Paris, and select fashion-centric cities across the world continually attract San Diego's couture aficionados, San Diego had maintained a low profile and laid-back attitude. However, with undoubted style and an emerging boutique array, San Diego slowly began to emerge from Miami's stage wings and New York's dressing room in past years. With world-class restaurants, clubs, hotels, and boutique shops - there's no reason San Diego can't step up to speed with fashionable sister cities and declare a new Fashion Week.

San Diego, push your faithful flip-flops to the side and make way for your first (or eighth?) pair of Manolo Blahniks. DiscoverSD.com proudly announces the first-ever San Diego Fashion Week, hosted by your lovely local fashion guru Allison Andrews of APA Fashion Consulting. San Diego will graduate from casual to runway September, 2008 with the highly-anticipated San Diego Fashion Week, featuring the world's top designers, San Diego's hautest boutiques and San Diego's top clubs and hotels.

Imagine a day in the life of San Diego Fashion Week

Listen & learn - Fashion lectures by international industry experts
Shop & save - Discounts at San Diego's top boutiques
Relax & pamper - Check-in and primp-up at San Diego's best hotels
Admire & awe - The world's leading designers showcase their style
Sip & mingle - Meet and mix among the San Diego stylish
Dance & indulge - Head to the official Fashion Week after-party
Eyes wide shut - Let your head hit the pillow and prepare for another fabulous day

San Diego is not up and coming, San Diego is not on the rise; San Diego has arrived. 2008 marks the advent of the new San Diego - the nightlife and fashion capital of Southern California. San Diego Fashion Week is about to change the face (and wardrobe) of our modest coastal town.

Fashion Week Ticket Contest
Become a DiscoverSD Insider today for your chance to attend Fashion Week San Diego in true VIP style. Sign up here for your chance to win tickets to Fashion Week San Diego. You don't want to miss a second of this glamorous week - so sign up today for your chance to be a part of San Diego fashion history ... for free.

Fashion Week Shirt Contest
Another way to be a part of San Diego style history is to join the Collar Free contest for the first official Fashion Week San Diego t-shirt design. Check out the beginning lineup of Fashion Week shirts in the photo gallery here, and visit CollarFree.com to submit your own designs and vote for your favorites.

Catch up on Insider Fashion Week San Diego details with an exclusive Allison Andrews Q&A here, and the unveiling of Fashion Week San Diego location and designers here and runway shows and events here.