Whether you’re searching for something specific, or as general as “a pair of earrings”, So Good Jewelry in Gaslamp’s epicenter has got the goods—in every form imaginable. Selection is everything at So Good, and their stock is staggering. The store is narrow, but long. A rainbow of necklaces drips down the walls, earrings pepper the space around them, and bins of bracelets and other knickknacks line the floor. Beaded belts span the front and the width of the aisles. There are seashell necklaces, sunglasses, chandelier earrings, chunky wooden bangles, glass beads that catch the light, or seem to emit a light of their own. If you can dream it, it’s probably there.

If you find something you like (which you unquestionably will), you can buy it in every color, to match every outfit. The biggest problem is time—allow a comfortable amount of it—because if you don’t want to miss anything, it will take quite a while to peruse every shimmering piece. So Good is no Tiffany’s, but the moderate prices allow perusers to purchase a greater amount, and the endless assortment of accessories inspires them to individualize their entire wardrobe.

450 5th Ave, San Diego, 92101 - (619) 238-3599