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Barneys New York: where stylists, celebrities, designers, and fashion-forward people go for premium shopping.

It's not only the merchandise they offer, it's the experience shopping for incredible apparel, opting for personal shopping services, eating at fine restaurants, receiving beauty consultations and spa treatments, and perusing exclusive trunk shows. Barneys is known for their luxurious items, exceptional customer service, and unique window displays. Even if you haven't been to Barneys you've probably seen the exterior paraded through such popular shows as Will & Grace and Sex and the City. This department store's reputation sure packs a punch.

So, why is a Manhattan institution important to San Diego shoppers? With prominence and a dozen flagship stores spanning internationally, Barneys will now open a store in the prestigious Fashion Valley Mall in late 2008. Barneys Co-op, the offspring of Barneys New York, will offer apparel by the same signature designers in a more casual and hip environment for the younger market.

Barneys Co-op began as a department within Barneys New York, and has now expanded to its own stylist enterprise. Funky and cutting-edge styles from designers like J Brand, Stella McCartney, Sissi Rossi, Marc by Marc Jacobs, C&C California, Citizens of Humanity, and Diane von Furstenberg is what you can expect to find at the new San Diego Barneys Co-op. These Co-op styles are equally fashionable and more affordable, enabling San Diego shoppers to get coveted Barneys fashions for a fraction of the price.

Starting late fall 2008, Fashion Valley shoppers will have Barneys Co-op in addition to the slew of upscale shops that also take residence at this infamous mall. Barneys is a staple in extraordinary shopping - they are different from all other department stores in that they approach everything with "Taste, Luxury, and Humor." Their merchandise ranges from clothing to shoes, accessories, jewelry, and beauty products from the best designers, featured in a lush environment. Barneys also offers beauty and spa services to enhance your shopping experience. San Diego fashion enthusiasts, get ready to meet Barneys New York Co-op at the Fashion Valley Mall.

Learn more about the new designer boutiques at Fashion Valley Mall here. And, check out the Fashion Valley Mall photo gallery here.