New Boutique Fleur De Lis Lets the Product Sell Itself

La Jolla is the place to be right now if you are looking for a flurry of new shops.

One of those boutiques providing new trends to San Diego is Fleur De Lis. Sitting in the heart of downtown La Jolla, Fleur de Lis reminds me of a well-known marketing strategy: Let the product sell itself.


When you step into this boutique you are surrounded by quality fashions and some of the most awkward customer service La Jolla has to offer, which surprisingly does nothing to stop you from loving what the shop provides.

Supplying a specific mix of products, the selection is tailored to the La Jolla demographic. First notable mention are the gorgeous pashminas in all the essential colors. A must-have item for a lady on an evening out needing light coverage, or for the fashionista craving that pop of color around her neck. Then you have the chic poncho for anyone on the hunt for new outerwear, along with high-quality sweaters of various styles.

From there you will browse a fun collection of party frocks. These sweet dresses are all about the more daring women wanting to embrace some of the best trends without going overboard. Most everything is priced above $100, but this boutique does not carry some of the scarier prices of Prospect Street. Also on the docket are style-conscious cowboy boots, giant bejeweled belts and bedazzled denim. You just cannot have a La Jolla boutique without these attention-getters.

As for branding, the store has a mixture of labels you will recognize as quality lines with on trend vibes, as well as its own signature line titled, of course, Fleur De Lis. This is an unexpected attraction that few San Diego boutiques possess, giving local boutique lovers an added incentive to check out Fleur de Lis’ signature merch.

Discover more of the best San Diego boutiques in our shopping directory, and keep up to speed on style trends in our shopping blog. For more fashion advice or a wardrobe consultation with a personal stylist, visit vanessavaliente.com.