Most of us have sported the ripped-up, worn-down stylings of Abercrombie & Fitch at one time or another. The younger generation is home at Hollister, and the latest concept started in 2004, Ruehl, targets 22-30 year-olds, catering to graduates of collegiate fashions.
Known as the A&F for 30-somethings, Ruehl resembles an apartment setup in the Greenwich Village in New York. From the outside, it looks like a traditional brick apartment building complete with a wrought iron gate, antique glass windows and even flower boxes. With no prominent sign, the address is posted Ruehl, No. 925 Greenwich Street, N.Y.
The interior design offers separate rooms that are dimly lit to give the impression of walking through a vintage flat. Exposed ceilings, faux fireplaces, and dark wood flooring add to the ambiance of the urban store. Black and white lifestyle shots of beautiful men and women are scattered throughout the store and the bookshelves house vintage books from such authors as Vonnegut and Salinger, all available for purchase.
Ruehl carries apparel for both men and women, leather goods as well as lifestyle accessories. Although denim is the big seller, the assortment includes tops, bottoms, jackets, swimwear, handbags, flip flops, various accessories, and their signature perfume and cologne. The handbags are surprisingly nice, trendy yet practical, and can be found in leather and suede or fabric. The higher quality apparel also comes with higher price points, so be sure to check out the sale rack in the back for some great deals.
Check out Ruehl in San Diego at Fashion Valley Mall.
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