This summer, downtown La Jolla is booming with diverse boutiques, yummy restaurants, bull statues and fun discoveries, like Miss Trendy.

I was at first fooled by the name. Over time the word trendy has collected negative connotations due to fashion victims slaving over each season’s trends. Miss Trendy, however, is not involved with such a thing.

You will notice how magnificent this boutique is before you even tip toe down the two steps at the entrance. One quick spy through the double glass doors will tickle the clotheshorse within you.

The décor is a girl’s dream with bubble gum pink walls, framed drawings of in vogue Barbies and a pink couch shaped like a seashell. I squealed when I saw it, drawing the attention of the boutiques owner, Fidan – a beautiful young woman whose personality and image scream style and warmth. Needless to say the customer service is top notch. Just good old: “Let me know if I can help you” service and none of that push-push-pushy you often run into when shopping in La Jolla’s high-end stores.

After you have been charmed by the service you can finally get to the task at hand. Fashion! The cheeky design is a fun juxtaposition to the selection. Although definitely feminine, the clothing and accessories are also fabulously forward. Girly meets rock and roll chic, if you will.

Merchandise includes ethnic accents, bejeweled silk tops in forest green, today’s take on the must-have tore up denim, studded floral dresses as well as the very hard to find and true symbol of a trendsetter, the double wrap skinny belt in brown leather and copper studs. There is also a little black frock that would make Audrey Hepburn envious and maxi dresses in unique prints and styles.

This is only a taste from the volume of choices. While most San Diego boutiques have cut back inventory so much you can barely browse further than a couple dresses and a tee, Miss Trendy still has full racks of on-point trends that will make a woman fashionable, feminine and fabulous.

Discover more San Diego boutiques here and shopping tips and trends here. For more San Diego fashion advice or a wardrobe consultation with a personal stylist, visit vanessavaliente.com.